Tuesday Conference Schedule, Nov. 8

Schedule for Tuesday, November 8, 2022. All times are Central Time.   If you’re a member of an institution that’s Zoom-registered for the SEAGC Conference, you can use this page to RSVP for the sessions you’d like to attend about two weeks before the conference (once we’ve added Zoom links).  Note that recordings for all sessions (except in-person-only sessions as noted) will be available for viewing after the conference.  Registered in-person attendees do not need to RSVP for individual sessions.


9:00-10:15 a.m. 

A Digital Fundraising Forum
Harold Williams, Old Dominion University
Sean Gilbert, LSU Foundation
Justin Ferrell, Coker University

Bring your digital fundraising topics to this catch-all conversation. Alternative payment options? Facebook? LinkedIn? Social media advertising? Multi-channel integration? Digital fundraising metrics? Favorite digital tools? No topic is off-limits!

Creating and Stewarding a Sustainable Family Giving Program
Erica Burroughs Vernon

Whether a family is gives $25 or $25 million, ensuring that they feel included, heard and are a valued part of your success is critical to their continued investment in your institution. During this session, you’ll learn about best practices to help you engage families through your annual and major gift programming and create a sustaining fundraising pipeline for your university.

AI and The Opportunity for Annual Giving
Rachel Crosbie and Mark Hobbs, Fundmetric

Annual Giving is about to enter a golden age. AI runs on data and the necessity of data capture will see annual giving teams play lynch pin roles in their organizations. The talk will dive into the unlikely marriage between AI and Annual Giving and the impact AI can have on participation rates and retention rates with real world examples. Discover how AI can support and boost results for annual giving teams through an organization’s digital transformation.


10:30-11:45 a.m.

The Recurring Riddle of Regular Giving Programs
Bob Burdenski, Robert Burdenski Annual Giving

We’ve chased the elusive, effective recurring giving program for years. We’re proud that we can set up a recurring gift, but most educational institutions still struggle to attract significant numbers of recurring gift (monthly or otherwise) donor. There are successes to be found in other sectors (PBS) and even other countries (UK). Come and see a collection of recurring giving strategies for promoting, stewarding, recognizing and sustaining a recurring donor base.

Annual Giving Stewardship: Collaboration and Coordination
Harold Williams, Old Dominion University

Join Harold Williams for a session all about stewardship, and how to effectively partner with Donor Relations and the Alumni Association to streamline communications, prevent donor fatigue and uncover new donors.

Digital Wallets: What We’ve Learned So Far
Felicity Meu, GiveCampus

Digital wallets like Venmo, PayPal, and Apple Pay have eclipsed Visa to become the most popular payment method among donors to educational institutions. Join Felicity Meu, Senior Director of Partner Success, as she highlights the incredible findings from GiveCampus’ study on who’s using them, which ones are most popular, and how it’s transforming the donor experience across education institutions everywhere.

11:45-1:00 p.m.

Lunch Break – On Your Own

1:00-2:15 p.m.

A Forum for the Mature Giving Day
Shayna Long , UNC Charlotte
Lecrecia Jones, New Orleans Center for Creative Arts (NOCCA)
Danielle Ivey Buchanan, Birmingham Southern College

You successfully built your campus collaborations, you’re a social media star and you’ve mastered your giving day. What now? Join a group chat about what giving days 2.0 look like. Multiple days? Special audiences? Different goals? And how well did you retain those giving day donors? Join the group for a discussion on “the day after your giving day.”

Lapsed Donor Reactivation
Alison Mercer, Georgia State University

You do a good job of attracting new donors into your front door, and then most institutions watch more than half walk out the back door the next year! The best prospect is usually the donor you already had, but how do we get them back in the building? Join Alison for some reactivation exploration as she looks at specific strategies for bringing your SYBUNTS back to life and back into the “current donor” fold.

Best Job on Campus: Why Students Belong in Annual Giving
Emily Etzkorn, VanillaSoft

Student employees are a critical piece of education annual giving programs. In this session, Emily Etzkorn, Fundraising Evangelist with VanillaSoft, will look at the benefits of having students as part of the annual giving office – even if you don’t have an engagement center. She’ll look at the importance of recruiting, training, and coaching of students to make them an effective and integral part of the annual giving team.

2:30-3:45 p.m.

Annual Giving Data and Analytics
Heather Duiser, University of Georgia

Student Engagement Strategies
Danielle Ivey Buchanan, Birmingham Southern College

UIC’s GivingTuesday campaign effectively engages all of its campus units each year, while SDSU has one of the most comprehensive and diverse giving days in the U.S., with a strong digital strategy, as well as on-campus and local community fundraising components.   Hear an update from Ramona and Heidi on how they pull it all off at their respective institutions, and bring your own giving day successes, challenges and questions for this open discussion. 

Leadership is Key—Getting Your Trustees More Engaged & Involved
Ray Witkowski, Cathedral Corporation

Are you challenged with engaging your board and increasing their support in your annual appeal or campaign? You’re not alone! According to Raise Funds, boards should account for 20-30% of your total annual gifts. Yet, many trustees underappreciate the significant impact that their support and leadership can have on an institution’s fundraising success. In this session, we will address this challenge and provide keen insights and steps for engaging your board and, ultimately, helping them become more active members of your advancement team. Join us for a spirited panel session to share successes and challenges, and provide inspiration for your board engagement and development work ahead!

4:00-5:15 p.m.

Closing Faculty Q&A Session
Moderated by Cameron Hall, University of South Carolina

Join us for a send-off with a stage full of conference speakers and get all of your remaining questions answered. They’ll look into the crystal ball about what’s next for annual giving fundraising.