Monday Conference Schedule, Nov. 7

Schedule for Monday, November 7, 2022. All times are Central Time.   If you’re a member of an institution that’s Zoom registered for the SEAGC Conference, you can use this page to RSVP for the sessions you’d like to attend about two weeks before the conference (once we’ve added Zoom links).  Note that recordings for all sessions (except in-person-only sessions as noted) will be available for viewing after the conference.  Registered in-person attendees do not need to RSVP for individual sessions.

8:30-9:30 a.m.

Networking Breakfast and Exhibit Tables Open

9:30-10:15 a.m.

Opening Plenary Session:
Be Mindful: All The Sessions (Left) You Don’t Want To Miss…
Welcome, Introductions and Conference Highlights
Bob Burdenski and the Conference Committee with
Jennifer Nathan Simoneaux, Tulane University

Jennifer Nathan Simoneaux from Tulane University will provide an official welcome to New Orleans, and we’ll launch the 2022 Southeast Annual Giving Conference with a festive welcome and a rapid-fire rundown of the annual giving conference sessions and speakers to follow. Hear about all the sessions you just can’t miss, and a special welcome from our sponsors.

10:30-11:45 a.m.

A Directors’ Discussion
Jenny Simoneaux, Tulane University

Join an executive-level conversation for those running annual giving programs at their institution. How’s your organizational chart these days? What skills are you looking for in your team members, and where do you find them? In the office or remote? In-house or outsourced? And what if you’re running the program yourself? Get some ideas, solutions, tips and therapy from your peers at this directors’ dialogue.

An Introduction to Annual Giving and the Southeast Annual Giving Conference
Bob Burdenski, Robert Burdenski Annual Giving

New to the profession? New to the conference? Join CASE Laureate and long-time SEAGC committee co-conspirator Bob Burdenski for an overview of today’s annual giving fundraising. We’ll talk about the evolving goals, methods, channels, messages, metrics — and the very idea of “annual giving” itself. Ideal for “newbies” (or you “oldbies” in need of a refresh) and also get some ideas for maximizing your conference experience in New Orleans.

Direct Mail Recipes – Add Spice to All Your Channels
Colin Waite, MCR, Inc.

Stuck in an appeal rut? Want to spice things up but can’t seem to find the right recipe that pulls in all your favorite channels? Join in a conversation about how to use your favorite “ingredients” to spice up all your appeals.

Lunch – 11:45 a.m.-1:00 p.m.
Lunch on your own.

1:00-2:15 p.m.

Top Tips For Giving Days
Colleen Cook, Vinyl Marketing & Kristi Pease, University of Nebraska Foundation

Giving Days are a tried and true way to engage and acquire donors, especially when it comes to young alumni. But what distinguishes the schools that are achieving record-breaking levels of donors and dollars from those that tread water year after year? In this session Kristi Pease, Senior Director, Marketing and Annual Campaign Operations and Director of Annual Campaigns at University of Nebraska Lincoln and Colleen Cook, Director of Operations at Vinyl Marketing break down the strategies and tactics to make your Day of Giving a smashing success.

Women in Philanthropy
Cannie Campbell, James Madison University

Student Philanthropy Center Integration
Sharon Horinka, UNC Charlotte

2:30-3:45 p.m.

An Annual Giving Writing Forum
Elise Amacker, The National Comedy Center
Jaclyn Day, University of North Carolina School of Arts

Join some wordsmiths for a forum discussion on the annual giving writing process. What themes resonate? What voices do you use – including the voice of your institution’s leadership? What considerations do you make for different audiences? How do you use stories? Humor? Urgency? Guilt? Peer pressure? When do you write with brevity, when do you write an extended proposal, and when do you write for “however long it takes to tell the story?” Join us for some direction and some discussion on ways to approach your annual giving writing objectives.

Additional Breakout Sessions TBA
Speakers TBA

4:00-5:15 p.m.

A Crowdfunding Forum
Shayna Long, UNC Charlotte
Mary Julia Klug, LSU Foundation
Michael Rohling, Georgia State


Learn about the Georgia State IMPACT crowdfunding program, and the Launch LSU Tiger crowdfunding program, and bring your own crowdfunding questions and success stories. We’ll talk about crowdfunding with teams, alumni classes, memorial and tribute giving, budget-relieving projects and more, as well as experienced advice about guidelines, project toolkits, calendars, timelines and more.

A Schools Fundraising Forum
Monica Gelé, Stuart Hall School for Boys
Daniel Abbott, North Carolina School of Math and Sciences
Lacrecia Jones, New Orleans Center for Creative Arts (NOCCA)

Schools bring their own fundraising and engagement opportunities and challenges.  Join a discussion about parent giving, event and benefit fundraising, “wish list” and project-specific fundraising and all things distinctive to schools. 

The Tortoise or The Hare: Finding the Right Cadence with On-Demand
Jonathan Van Oss, Pledgemine

Some donors move fast. They hear a moving message and immediately give. Others are more deliberate and need multiple touchpoints before writing a check. Time your communication to fit the unique needs of your donors using smart data and on-demand ordering. Join Jonathan Van Oss from Pledgemine as he shares best practices in “on-demand” communications from fellow SEAGC institutions as well as colleges and universities across the country.

5:30-6:15 p.m. – Special Event

The Annual Giving Second Line Parade
(Meet in Hotel Lobby)